On Sunday, The Barna Group released findings based on Montana Census data and local churches’ self-reported membership records.
Even though all Billings churches reported trying to attract millennial hipsters, 80% of congregations reported <2% of their membership self-identifying as hipsters.
However, researchers did find an outlier Protestant group that accounted for 95% of hipster church-going: Faith Chapel. In an interview, current Pastor Nate Poetzl said that these findings reflect their church culture. “We think Jesus came to reach people that don’t fit into society, and that’s why we’ve chosen the Billings hipster as our main target demographic.”
According to church records, hipster attendance increased by 45% overnight following the installation of banners in the parking lot that read “It’s ok to not be ok.”
College Age Pastor Evan Cook pointed out that “Leviticus 19:19 warns us to not ‘wear clothing woven of two kinds of materials,’ which is why it’s our heart to show people why denim is the superior material. I think that’s why we can relate to hipsters around us so well.”